Innohead Is Growing

The new logo
Innohead is growing: We welcome Rune Haahr Petersen onboard. He holds a MA in History, wrote about Danish Missionaries in India, is smart and sings bass in a choir. His idea of fun is to visit The National Archive and record the historical prices of grain auctions to study the price transmission mechanisms. Rune is initially focused on servicing a big client in the transportation sector, that needs to get their marketing intelligence infrastructure up to speed.

The revamped website launched on using the new logo from Eagle Logos and a crowd picture from Istockphoto. Over time we might swap in pictures of street crowds, city lights seen from the sky, satellite pictures of houses and so on. Oh god, how Internet Explorer can be a pain when designing websites.

We are experimenting with a Reinforcement Learning-based marketing campaign manager. A bit like the Tic Tac Toe-player, it learns from its mistakes and successes. Imagine focusing on email frequency: If you email someone too often, they will become irritated and unsubscribe. On the other hand, if you email too rarely, they will start to forget you. Experimenting with various email frequencies on an automated basis, the Reinforcement Learner will conduct a large number of experiments and learn from these continuously. We are in talks with a NGO to allow us to play with their donor base using this approach.

Nothing is certain yet, but we hope to land a mobile network operator as a new customer.