Financial Institution Adopts Narrative Sign-up Form Based on Innohead Advice

Nykredit, a Danish financial institution, was advised by Innohead to try out another type of sign-up form. Experiments have indicated that so-called narrative sign-up forms may yield higher sign-up rates. One study at, quotes increased sign-up rates in the range 25-50%.

Nykredit's narrative sign-up form is shown below.
The title is "Become a Customer in Nykredit Bank". The text reads "Hi, my name is [name] and I would like to hear more about switching to Nykredit Bank. I live at [address] in [zip code] [town] and can be reached on [phone no] or via [email]".

A smart website owner would create the new style form and then A/B test it against the old style.

T.Rex in the Canteen

One of our clients has an awesome canteen. When eating there, tangible ideas about the food chain and your place in it somehow drips into the mind.