Holiday Test and Learn

During a presentation to marketeers, Innohead did a real-time Test and Learn simulation. Using their smartphones, participants was asked to fill out a small survey. For instance, a question is about to what degree you "like to experience frightening things".

Respondents were then randomly exposed to an offer of going to either Burning Man-festival in Nevada, or, to go on a shopping trip to Milan, Italy.

It quickly turned out frightening experience-types were much more likely to want to go to Burning Man. Testing can be easy.