Prior to August 2003 - Archive

Mon Aug 11, 05:21:10 PM

Book. The book "Discrete Choice Methods with Simulation" by Kenneth E. Train is an excellent exposition of a modeling framework that is gaining increasing popularity in marketing research. A chapter on mixed logit models is of special interest to any micro-level focused researcher.

Tue May 06, 10:30:50 PM

Academia. A professor, Dr. V. Kumar, situated at University of Connecticut - School of Business has accepted my proposal of him guiding my work on customer life-time value models. I will leave around September for half a year.

Wed Apr 16, 12:36:25 PM

Book. Want a clear undergraduate introduction to marketing research? Try "Marketing Research" by D.R. Lehmann, S. Gupta and J.H.Steckel. Besides me liking it you will also find it included on MIT Sloan's reading list for their undergraduate marketing course.

Mon Apr 14, 03:10:13 PM

Marketing Maturing. "Overall, the findings demonstrate the rapid maturation of the marketing discipline and the changing role of key journals in the process." - Hans Baumgartner & Rik Pieters have written "The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and Its Subareas Over Time" in Journal of Marketing, april 2003. Here they study how a large number of marketing journals influence each other through time.

Mon Apr 07, 03:14:48 PM

Brownian Motion Animation. On "Fowler's Physics Applets" you will find a java applet demonstrating Einsteins explanation of particle Brownian motion.

Mon Apr 07, 03:01:34 PM

OX. Do you want to import Microsoft Access database tables into the matrix programming language OX? Then you should download my import program. It includes a simple example.

Mon Apr 07, 02:59:28 PM

Idea: Burstiness. "Searching for sudden "bursts" in the usage of particular words could be used to rapidly identify new trends and sort information more efficiently, says a US computer scientist. Jon Kleinberg, at Cornell University in New York, has developed computer algorithms that identify bursts of word use in documents." - New Scientist

It could be interesting to apply this type of algorithm to companies incoming stream of customer communications, for instance from the complaint department. Then management could receive a report of the top-5 most "bursty" concepts at regular intervals.